To deliver real food and bridge the gap between the rural producer and the consumer, the new Pecanera Brasil emerges. A brand that encourages people to discover not only pecans but also to try new flavors, sensations, and combinations. After dedicating some years to researching and cultivating walnut trees, a father and daughter felt the need to renew Pecanera Brasil and launch it in the Brazilian market as a brand with a "smell of nature and a modern vibe”. So, the challenge involved rethinking the positioning, adjusting the brand's look, and creating new product packaging.

Photography by Jordy Ribeiro